Marketing Communications

Client: Aventis Cropscience Ltd
Project: Jockey campaign

Network was responsible for the launch of Jockey, Aventis's revolutionary new crop protection product, into the UK farming market in June 2000.

After undertaking a full market audit, our design concepts were tested by a series of focus groups. An integrated marketing communications strategy and implementation plan was then developed to launch the product into the UK market.

The campaign encompassed teaser, launch and on-going advertising, exhibitions, incentivised direct mailings, brochures and PR for both the end user and the distributor market.

The campaign won the CIM marketing award for best agricultural marketing campaign in 2001.

Others
Suffolk County Council
Queen Mary College
Cambridge MIT Institute
Vetstream
Open University

<<Back to services