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Corporate Identity Client: Wayzgoose Ltd Lincolnshire-based printing company, Wayzgoose Ltd, chose Network to re-develop their corporate identity. Wayzgoose's largest target audience is national design agencies and marketing managers so potential existed to be creative with their corporate identity. Wayzgoose also wanted to distinguish themselves from the crowd within their industry. To avoid the obvious concepts usually associated with litho printers, Network researched the name 'Wayzgoose', finding its meaning to be an annual printer's harvest feast, unique to this part of Lincolnshire, where stubble geese were put on the land to fatten up for the celebration. After tracking down an authentic stubble goose called Eric, Network undertook an entertaining photoshoot, using different body parts to feature on the various items of Wayzgoose's marketing collateral. Others
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